As a Transmedia Expert Abbas specialize in intellectual property and product design. He has produced video games, broadcast animation and toy lines for leading global brands.
IGN Magazine refers to Abbas as one of the pioneers of video game development in Pakistan and was a key part of a team in 2005 that received a Red Herring award. Over the past fifteen years, Abbas has worked with on franchises such as Tomb Raider, Sponge Bob: Square Pants, Motorstorm, and his gamification based solutions have been used by companies such as Nestle, ICI and Coke. Some of his most recent work involved the production of Burka Avenger where he headed Seasons 3 and 4 as well as Teeto and Tania.
He founded Optera Digital in 2016 to focus on Transmedia solutions as well create unique AR/VR solutions ranging from e-sports to Tourism.
