Shoaib Iqbal is the CEO of Sukoon.com.pk. He is an IoBM alumnus and has been associated with Rocket Internet in the past. His entrepreneurial mindset led to the creation of Sukoon, a company that aims to regularize the otherwise largely unregulated home improvement industry of Pakistan.
His brainchild, Sukoon, got incubated at The Nest I/O. During the 1st year of operations, Sukoon has created 4500+ blue collared jobs in Karachi, served 10,000 households and also led closure of a successful seed round of investment in 2016 that made it the highest valued startup of The Nest I/O as well as the highest valued home services company of Pakistan.